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Public Relations

Good morning: as follow up to last week’s Pop Warner announcement of new concussion prevention protocols, we worked with NATA to submit a letter to the New York Times that applauds those efforts and also reinforces a comprehensive approach beyond concussion and need for ATs in municipal and private sports facilities.

We were excited to hear back from the Letters to the Editor staff this week and the comments ran online late last night and are referenced with a link (nytimes.com/opinion) in the hard copy paper today. Each day, there is a box on the editorial page that says “Online: More Letters” and today it references “Reducing the risk of concussions in young football players.”

The daily paper reaches an audience of 1,586,757.

http://www.nytimes.com/2012/06/22/opinion/the-risk-of-concussions-in-young-football-players.html

CNN - Big Hits Broken Dreams - January 2012

http://thechart.blogs.cnn.com/2012/01/26/gupta-on-where-big-hits-broken-dreams-began/

http://mms.tveyes.com/MediaCenterPlayer.aspx?Url=http%3a%2f%2fmediacenter.tveyes.com%2fdownloadgateway.aspx%3fUserID%3d98371%26MDID%3d891889%26MDSeed%3d3313%26Type%3dMedia

December 23, 2011: “Who is taking care of your children”!

http://www.momsteam.com/atc/certified-athletic-trainers-every-school-should-have-one

New York Times - December 17, 2011: The NATA has been working closely with the New York Times regarding a Letter to the Editor from Marje Albohm. This was as follow up to Wednesday’s OP ED article by former Denver Broncos’ Nate Jackson.

We are delighted to report that the letter was accepted and appeared online and in print today. This is a terrific achievement for NATA and first for us with the New York Times. The editors receive hundreds if not thousands of submissions each week and run only a very few and elite letters on their web site and hard copy paper. The fact that they responded to us the same day we submitted the letter and ran it in all mediums just two days later demonstrates their commitment to fair balance and recognition of this very timely health topic.

We’ve included the link to the article below.

http://www.nytimes.com/2011/12/16/opinion/athletic-trainers.html?_r=1&partner=rssnyt&emc=rss

Today Show, Monday, August 15, 2011: http://today.msnbc.msn.com/id/26184891/vp/44144030#44144030

NATA worked closely with producer Jim Thompson on a segment specific to Arkansas youth sports safety legislation, use of heat sensors to monitor athlete temperature and follow up with Patti James and her son, Will, who experienced heat illness and coma last summer and has recovered to share his story.

USA Today, Tuesday, August 15, 2011: http://www.usatoday.com/sports/2011-08-15-heat-stroke-still-causing-death-in-athletes_n.htm

Reporter Erik Brady worked closely with NATA on a heat story and the 10^th anniversary of Korey Stringer.

Interview with Marje Albohm and Janice Lloyd at USA Today on aging and exercise and physical activity. The story ran on Monday, August 14, 2011. http://yourlife.usatoday.com/fitness-food/exercise/story/2011/08/Olympian-Janet-Evans-Older-and-back-in-the-swim/49965714/1?csp=ylf

Public Relations

http://thechart.blogs.cnn.com/2012/01/26/gupta-on-where-big-hits-broken-dreams-began/ http://mms.tveyes.com/MediaCenterPlayer.aspx?Url=http%3a%2f%2fmediacenter.tveyes.com%2fdownloadgateway.aspx%3fUserID%3d98371%26MDID%3d891889%26MDSeed%3d3313%26Type%3dMedia

http://thechart.blogs.cnn.com/2012/01/26/gupta-on-where-big-hits-broken-dreams-began/

http://mms.tveyes.com/MediaCenterPlayer.aspx?Url=http%3a%2f%2fmediacenter.tveyes.com%2fdownloadgateway.aspx%3fUserID%3d98371%26MDID%3d891889%26MDSeed%3d3313%26Type%3dMedia